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Stop Calling Us “Mommy Bloggers”

I have the benefit of being a mom and a blogger. In fact, mom is the probably the title I am most proud of possessing. Last week, I even became a West Point Mom. I am also a blogger. However, I am also a podcaster, a radio talk show host, columnist, author and business owner.

And, in some ways, my roles outside of my blogs makes me more influential for the products I love. So if you had to put a name on me, what would it be? I can assure you it would not be “mommy blogger.” No one calls me “mommy,” not even my children these days. I prefer to be known as a Social Media Mom or even a Social Media Influencer.

I’ve never, however, liked to use myself as a focus group of one so, recently, I went out on my Facebook page, not my blog, to ask other moms who blog, what they prefer as a title. My mission was to validate a rumor I’ve heard among mom bloggers that they hate to be called, mommy bloggers. Here’s what I got back, although I will use names or blogs to protect the very opinionated.

First of all, the topic was hot. In less than 15 minutes, I received more than 50 responses. I’ve summarized some of the common themes and comments.

1) All moms who blog are proud of being moms. Some didn’t really care if they are called mommy or mom; what was important to them was that their role as a mom was recognized by brands and peers.

2) Many moms don’t blog about parenting or children. These moms felt like the term mommy blogger was limiting and implied that they only blogged about diapers, toys and laundry.

3) Mom bloggers don’t call each other mommy bloggers. This tells me a lot about the division between moms, marketers and brands. If you truly understand your consumer or target market, then you should at least use their language when you are speaking to them or about them. One popular mom who blogs said it best, “I don’t like to be called mommy anything except by my children.”

4) Why don’t companies and the media call dad bloggers, “daddy bloggers?” Good question. Many moms asked this question and left it at that.

5) Mom bloggers use mommy blogger only to open the door to media and brands. They know if they use the term, marketers will be more open to talk to them because, after all, it’s a term marketers understand since they coined it.

6) Mommy blogger sounds condescending and doesn’t represent the professionalism of moms who own blogs. This is perhaps the comment I heard the most. The media is to blame for breeding the sexiness of the term. It started with “mommy wars.” Sexy sells but, honestly, does anyone thing of their own mommy as sexy?

So what do you call a mom who blogs?

I bestowed the title of Social Media Moms on these women a few years ago. I also use Power Moms as I believe their influence goes well beyond social media audiences. There were several terms and titles offered up but the moms on my Facebook page. Social Media Influencers, lifestyle bloggers, writer, and blogger were among those suggested. However, the most popular of all was, “I am a mom and I am a blogger.” I’ll leave it at that.

What do you think? Good, bad or indifferent?


6 Responses

  1. I’m a dad, and a blogger, and I’ve been called a dad blogger. It doesn’t make much of a difference to me.

    I also think if you create a majority of your content around being a mom (or dad), or on how to deal with children’s issues from a parenting perspective – you open yourself up to a designation like “mom blogger” or “dad blogger.”

    I think the converse is true too – there are many bloggers out there who happen to be moms and dads, but their content focuses on other things like comedy, or business. I don’t think those people are labeled as often, and if they were, I’m not sure they’d care.

    Also, serious business surveys show the rise of popularity and influence of blogs, and there are many influential mom and dad bloggers.

    I think as long as you connect with your supporters and they keep coming back – that’s all that matters.

  2. Oh I am so with you here Maria. I loathe being labeled as a “Mommy Blogger” because I am so much more than that.

    Yes I am a mom, and I happen to own a website, on which I blog. I’m also, like you, a Social Media Maven. Not a Social Media Mommy. 🙂

    Love this post, I’ll be sharing it!


  3. Oh boy. I started writing my response and it ended up turning into a blog post.

    Thank you Maria for paving the way for new terminology as others reach out to moms who blog.

  4. I have section on my blog that I need to update. My “about me” carries the title “Not a Mommy Blog, but I am a Mom.” My blog is more neighborhood than anything else, but since I’m a parent, that informs what I choose to write about. Still, I think that pointing out a separation seems a bit condescending.

    I do think that a lot of mothers who blog call each other Mommy Bloggers, I’ve heard it. And a lot of people focus on parenting issues almost exclusively. Perhaps the earlier generations of bloggers who happen to be moms now have older children, and this changes the prevailing attitude. Those who have recently become parents are probably more comfortable with the term “Mommy.” That’s what we hear from our cherubs, after all. And I have also heard “Daddy Bloggers” bandied about.

    I think part of the emotional response to finding “Mommy Blogger” condescending is that too many of us still think that being “just” a mommy is not enough. We need to also be bloggers, writers, ambassadors, representatives – or we’re just waiting until we get back into the deeper waters of professional life. And that is something that I find condescending to those parents who choose to be “just” that – parents.

  5. This is a great post! I just started a blog and felt very limited to stay in a certain area. In fact over the last couple of days I keep hearing how you need to find your ‘niche’ and how you have to stick to it. I am so much more complex than any one topic so I agree… I am Mom that blogs not a writer of a “Mommy Blog” per say. THANKS!!

  6. […] 7, 2012 Maria Bailey’s post to Stop Calling Us “Mommy Bloggers” on Diary of a Blue Suit Mom provided an interesting point of view. Usually I read posts like these […]

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