Suave #WashThemGrow Response

Thank you to everyone who attended the WashThemGrow Twitter Party.  As a brand, Suave® appreciates the opportunity to interact with moms and hear their feedback on our products.  That’s why Suave® would like to address the questions posed during the Twitter Party regarding the contents and safety of Suave Kids® body washes.

For those parents who expressed concerns about the ingredient Methylisothiazolinone:

  • Methylisothiazolinone is used as a preservative in Suave Kids® body wash products.  Preservatives are key ingredients that ensure product safety by helping to prevent product contamination.  Unilever’s primary concern is for the safety of its consumers. We carefully select our preservatives and use the minimum level to ensure effectiveness.  All our products and the ingredients in them are thoroughly assessed by Unilever experts for safety before being used. Please visit the personal care products council website for more information on methylisothiazolinone http://www.cosmeticsinfo.org
  • Also, Methylisothiazolinone is permitted in Canada at concentrations equal to or less than 0.01% for use as a preservative.

In response to parents who requested a full list of Suave Kids® body wash ingredients, please note that our ingredients are always available on the product bottles.  You can also find the ingredients we use here: www.suave.com/ingredients

Finally, all Suave® products are evaluated for safety before being released in market and our Suave Kids® body washes are particularly gentle and made specifically for kids’ skin. Suave Kids® body washes are also opthalmologist-tested and tear-free.  As always, if you have any concerns, please check with your pediatrician before using the products on your child.

Again, thank you for participating in the WashThemGrow Twitter Party.  If you have any additional questions, please contact Briana Haas at blhaas@webershandwick.com.

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One Response

  1. Sorry, Suave, but I still won’t buy any of your products. Unfortunately, the “safety” standards you speak of aren’t good enough for me. And preservatives are bad, period. And when one such preservative is SO long and hardly pronouncable, that bothers me.

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