Getting More With Less

These days, it’s impossible to ignore the financial crisis facing our nation. And, as they proclaim on news stations everywhere, the state of our economy is affecting everyone, from Wall Street to Main Street. As we head into holiday season, there’s one group in particular who will be racking their brains to come up with creative cost-cutting solutions. I’m talking, of course, about the Chief Financial Officer of most households- Mom.

While most Moms are not proclaiming it on the campaign trail, research shows that American mothers have always been in tune with the financial situation of their nation. In fact, according to the recent State of the American Mom Report from the Marketing to Moms Coalition, nearly all moms (90%) saw the economy getting weaker even before the collapse on Wall Street. Call it “women’s intuition” or “mother knows best”, but Moms are buying in bulk, serving leftovers and doing one-stop shopping whenever possible to get the most bang for their buck.

While food prices rise and 401ks shrink, one thing remains constant: A Mom’s desire to fulfill the needs of her family. Here are some great ways for Moms to keep their costs low and satisfaction levels high:

  • Take advantage of cost-cutting resources and forums. There are some great Internet sites that specialize in saving money. Take CheapCheapCheap.com for example. By visiting http://www.cheapcheapcheap.com, Moms can scope out the latest and best deals available on lots of great items. The founders, Albert and Chris, are devoted to hunting down the best deals from the most reputable merchants. Moms, before paying retail, check out www.cheapcheapcheap.com
  • Do your research. Keep impulse shopping at bay by doing your homework on all major purchases. You’d be surprised at the differences in prices between retailers and the money saved could go a long way to other purchases.

  • Purchase products with power. Sometimes spending a little more upfront, for premium brands and products, can save you more in the long run. Cleaning products are a great example of this. Instead of purchasing the store or generic brand, switch to high-value products that take less to do more, such as Dawn. Dawn has 40% more cleaning power than other brands, so one bottle will last much longer than an inferior product
  • Presents with a purpose. When it comes time to buy holiday gifts, especially for children, make your purchase worth its price tag by giving presents with meaning. Gifts with significance are sure to have a longer shelf life, and a great example of this is the new Precious Girls Club merchandise from Precious Moments. Designed to show girls how wonderful it is to be precious, items such as figurines, plush dolls and charm bracelets reinforce wholesome virtues and come with an access code for enhanced online play on the Precious Girls Club virtual world site, www.preciousgirlsclub.com.
  • Buy brands that understand. This holiday season, many well-known merchandisers are unveiling less expensive products because they understand the economic strain most parents are facing. One brand that is making a real effort to appeal to wallet-watching moms is Build-A-Bear Workshop. The brand recently released a line of $10 plush animals, which make great holiday gifts. These furry friends come with the trademark condo and birth certificate, and uphold the same quality that Build-A-Bear is known for.
  • Go Green to Save Some. If there is another topic that gets as much air-time as the economy, it has to be the environment. Luckily, there is a great parallel between the two. Reusing products, hand washing and moving away from paper goods are all great ways to cut down on your bottom line while upping your concern for the Earth.
  • In addition to these tools and tricks, teach your kids that the most valuable things in life don’t come with a price tag. Take advantage of more time spent at home to engage in FREE family bonding and remind your children that your love for them is one thing that is never in short supply.

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    2 Responses

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